We sometimes hear professionals or companies state how important is Alexa Rank for a website. In fact, very often marketers use Alexa Rank to decide whether they should advertise on a website or not.
Alexa is a California based company that provides commercial web traffic data and analytics. It analyzes data provided by millions of users who have installed on their browser the Alexa Toolbar or use their data panel. These data are considered a sample of all internet users and the rankings are calculated using the following algorithm.
“Alexa’s Traffic Ranks are based on the traffic data provided by users in Alexa’s global data panel over a rolling 3 month period. Traffic Ranks are updated daily. A site’s ranking is based on a combined measure of Unique Visitors and Pageviews. Unique Visitors are determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single Pageview. The site with the highest combination of unique visitors and pageviews is ranked #1. Additionally, we employ data normalization to correct for biases that may occur in our data.”
So the above approach sounds solid, but how accurate can the traffic estimates be?
ARGO-E manages many websites in the civil, environmental and construction (CEE) industry. So they decided to make an experiment: They selected four of the websites they maintain to check Alexa traffic estimates.
Press here to read the whole article and the survey that Argo-E made in order to see the reliability of Alexa Traffic Ranks.
Subscribe to Argo-E's Mailing List and you will receive first every New Blog Post concerning Informatics & Online Marketing Trends in the CEE Industry!
Enjoy your reading!
Source: ARGO-E
The use of mobile devices for internet access, such as tablets and cell phones is increasing globall...
Internet usage on mobile devices has exceeded desktop for the first time worldwide in 2016. On av...
Argo-E.com is excited to announce the development and launch of two new websites. The websites we...
OpenGround Cloud, Bentley's secure enterprise cloud collaboration platform for geotechnical data ma...
Argo-E is proud to announce the release of the newly redesigned and refreshed CeeCareers website!...
All earth scientists know the geological time scale. From the Archean era of the Earth’s formation...